What makes Google so revolutionary? Ken Auletta, author of a new book on the company, shares his insights on why it’s uniquely successful and what that means for the media world
1. Passion wins
Start with the words of advice — “Don’t settle” — that Larry Page offered the Stanford graduating class in 2002. This intensity was revealed in the zeal with which he and Sergey Brin inspired the entire company to “serve the user,” to take more risks, to radically improve search.